Retail & eCommerce: lift the basics, lift the numbers.
Score your store on conversion, analytics, operations and security. Then act on two focused nudges every month.
- • Fix analytics and tracking gaps (GA4)
- • Add trust signals to checkout
- • Clean product data & stock sync
- • Basic cyber hygiene (MFA, updates)
Where you’ll see impact
Conversion clarity
Get a working baseline for add-to-cart, checkout start and purchase.
Operational calm
Fewer stock mismatches and channel inconsistencies with simple standards.
Customer trust
Visible security and service signals that reduce checkout drop-off.
What you’ll improve first
GA4 purchase tracking
Enable required eCommerce events (view_item, add_to_cart, begin_checkout, purchase) and verify in DebugView.
Product feed hygiene
Fix titles, images, GTIN/MPNs and categories for a clean Google Merchant Center feed.
Delivery & returns clarity
Show shipping costs, delivery windows and returns policy early (PLP/PDP) to remove checkout surprises.
Checkout trust
Payment logos, security badges, contact details and support SLA near the pay button.
Stock sync & variants
Tidy options/SKUs; ensure POS/online inventory sync and low-stock alerts.
Email capture & flows
Collect consent properly; set up abandoned checkout and post-purchase flows with concise copy.
Core Web Vitals basics
Compress images, lazy-load below-the-fold media, trim blocking scripts.
Security quick wins
MFA for admin accounts, least-privilege roles, app/password updates.
See features and benchmarks for details.
“Once GA4 was actually recording purchases and we fixed our returns messaging, the drop-offs shrank and repeat orders rose.”
Owner, DTC brand (Shopify)
FAQs
- Will this help a small online shop?
- Yes. We focus on practical conversion, analytics, and security basics that most SMEs can implement without a full replatform.
- What kind of benchmarks do I see?
- Aggregated, anonymised benchmarks to help you prioritise improvements. Premium adds filters over time.
- Do I need technical expertise?
- No. You’ll get plain-English actions e.g., enable GA4 purchase tracking, add trust signals, tidy product data plus short guides.